VRR STUDIO Selected Works2022 - 2025


01


KALIKÁ STUDIO

[Pre Launch]

Creative Direction | Brand Concept | Apparel | Community

A seasonal label based in Patmos, Greece supporting local artists through limited-run apparel and objects.

All profits from collaborations go directly to the artists, with a strict focus on quality, integrity, and locality. Each drop is available only on the island, designed for those who know and love the island.


Scope of work:

  1. Brand creation and visual identity
  2. Merchandise and apparel design
  3. Community strategy and positioning
  4. Artist partnerships and collaborations
  5. Launch and drop planning
  6. Creative direction across print and digital




02


[STEALTH MODE]

Creative Direction | Brand Identity | Packaging | Web

A new food-tech brand combining AI-powered smart cooking devices with high-quality ready meals.

Brought in at an early stage, the role covered creative direction across all customer-facing touchpoints — including brand identity, tone of voice, packaging, and website. The main challenge was to make a new, unfamiliar concept feel simple, intuitive, and credible — translating a novel product experience into clear, engaging communication.


Scope of work:

  1. Brand identity system (visual and verbal)
  2. Messaging and tone of voice development
  3. Website design and content direction
  4. Packaging structure and copy
  5. Collaboration with tech & production teams




03


Dreamworld

[Pre Launch]

Creative Direction | Brand Identity | Apparel | Content

A niche lifestyle brand built at the intersection of street culture, martial arts, and functional apparel.

Created for a community of martial artists and creatives, Dreamworld merges utility with identity — offering limited-run pieces designed for movement, training, and everyday wear. The brand champions quality, purpose, and the culture around martial arts.


Scope of work:


  1. Brand identity and tone of voice
  2. Apparel design and production
  3. Content direction and community storytelling
  4. E-commerce and launch strategy
  5. Creative and operational direction end-to-end



04


Charge Cars

Creative Direction | Brand Experience | Investor Relations

A technology company building bespoke electric vehicles, hand-assembled in London.

As Creative Director, the role spanned brand expression across physical, digital, and investor-facing touchpoints. The focus was on amplifying Charge’s identity as a high-tech, design-led EV brand — blending heritage design with cutting-edge engineering. Key responsibilities included creative direction, content creation, event production brand partnerships, celebrity relations and sales.


Scope of work:

  1. Brand and content strategy
  2. Campaign and asset creation
  3. Launch and event creative direction
  4. Investor materials and narrative
  5. Ongoing visual and experiential alignment



05


LAB.364®

Creative Direction | Brand Identity | Content

A London-based studio specialising in high-end custom paintwork across vehicles, marine, and performance machinery.

LAB.364 was built to serve a niche community of collectors, builders, and enthusiasts — combining technical precision with a distinctive brand presence. The role focused on developing a clean, elevated identity and visual language, supported by content that reflected the craft and character of the work.


Scope of work:


  1. Brand identity and tone of voice
  2. Creative direction across all user touchpoints
  3. Content creation and art direction
  4. Positioning and launch materials



06


CARGO

[Stealth Mode]

Cargo is a luxury apartment located in the heart of Matosinhos, Porto blending contemporary design with coastal elegance.


Scope of work:

  1. Brand Design
  2. Interior Design
  3. Investment
  4. Creative Strategy





Vincent R Riezouw

Creative Director with a focus on technology, specialising in concept development, brand strategy, and user-centered design. Experienced in leading multidisciplinary teams to deliver clear, impactful creative across products and platforms.

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