VRR STUDIO Selected Works2022 - 2025


02

[STEALTH MODE]

Creative Direction | Brand Identity | Packaging | Web

A new food-tech brand combining AI-powered smart cooking devices with high-quality ready meals.

Brought in at an early stage, the role covered creative direction across all customer-facing touchpoints — including brand identity, tone of voice, packaging, and website. The main challenge was to make a new, unfamiliar concept feel simple, intuitive, and credible — translating a novel product experience into clear, engaging communication.


Scope of work:

  1. Brand identity system (visual and verbal)
  2. Messaging and tone of voice development
  3. Website design and content direction
  4. Packaging structure and copy
  5. Collaboration with tech & production teams