03
Dreamworld
[Pre Launch]
Creative Direction | Brand Identity | Apparel | Content
A niche lifestyle brand built at the intersection of street culture, martial arts, and functional apparel.
Created for a community of martial artists and creatives, Dreamworld merges utility with identity — offering limited-run pieces designed for movement, training, and everyday wear. The brand champions quality, purpose, and the culture around martial arts.
Scope of work:
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Brand identity and tone of voice
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Apparel design and production
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Content direction and community storytelling
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E-commerce and launch strategy
- Creative and operational direction end-to-end