VRR STUDIO Selected Works2022 - 2025


05

LAB.364®

Creative Direction | Brand Identity | Content

A London-based studio specialising in high-end custom paintwork across vehicles, marine, and performance machinery.

LAB.364 was built to serve a niche community of collectors, builders, and enthusiasts — combining technical precision with a distinctive brand presence. The role focused on developing a clean, elevated identity and visual language, supported by content that reflected the craft and character of the work.


Scope of work:

  1. Brand identity and tone of voice
  2. Creative direction across all user touchpoints
  3. Content creation and art direction
  4. Positioning and launch materials